Monday, July 19, 2010

Knight-Batten Award Winner, Sourcing Through Texting and Broadening the Conversation in Storytelling

Over the years, a great passion of mine has been the power of storytelling in media and how it can engage people. 


Recently, I have been particularly excited by how the momentum of social networking and mobile technology can/could change who is telling the story, to whom and who can be moved by it. And I have some exciting progress to report!


First a bit of background:


There is quite a bit of angst within some media circles that given trends in social media, and how quality journalism and storytelling is often practiced, that the American conversation on important topics (or any conversation bounded by a geographic or issue boundaries) doesn't become a medium of the elite, or speaking to the choirs, but a place where diverse people and points of view on the world can come together and enlighten us all in new ways.


Ethan Zuckerman in his recent TEDTalk at TED Global, points this problem out very eloquently, Listening to Global Voices


Now the progress:


Last fall, I began looking for a way to combine texting and content in public radio and reaching new users and listeners in new ways.


Lets be clear, I LOVE smart phones and apps a plenty (I have too many to count). 


But if we talk about how to really open the flood-gates to add people to the conversation, regardless of status in society, texting is a much more equalizing medium. Nearly 300 million US mobile phones have the ability to text. So how can we incorporate a texting component into our story telling and engagement process, that is more than just,"tell us if you like something or vote for this or that"? It was a creative challenge that I was really intrigued with tackling.


This is when I met Jed Alpert of Mobile Commons, a platform for mobile phones and texting. We got talking, and I was impressed with their work, which included working with content creators. But given PRI's role as innovator in content in public media and an organization that is built its operating model on partnership, I thought there could be ways that we could take this platform and take it to the next level, across PRI's programs, including The World and The Takeaway.


We entered into a deal with Global Commons earlier this spring. Most recently, our program The Takeaway (co produced with WNYC and in collaboration with The New York Times, the BBC World Service and WGBH Boston), developed a pilot to reach out and engage new people into public radio, build community, and tell stories not told before first in Detroit and then in Miami.


Detriot SMS might be mightier than the Sword (original story)
Little Haiti and Sourcing through Texting


And here are some blog posts written by Michael Skoler, PRI's VP of Interactive Media on both of these pilots:
The Takeaway seeks to engage diverse communities
PRI using media to create shade in Little Haiti in Miami


And here is a link to a video of a prototype idea we uncovered working together with the community in Miami. 
Texting Prototype 5


See more of these on PRI's YouTube Channel.


And it was just announced that our work received a Knight-Batten Award for Innovations in Journalism!


Sourcing Through Texting
The Takeaway, WNYC and Public Radio International, New York, N.Y.
Special Distinction Award



A team from The Takeaway radio show joined journalists from WDET Detroit in a successful experiment that prompted residents to text tips about particular stories from Mexicantown in Southwest Detroit.  Residents texted information about trucks illegally barreling down their side streets, and in another experiment, they sent keywords describing their neighborhoods.  The result: non-listeners became engaged and more informed.  The experiment has continued in Miami’s Little Haiti.
From the judges: “The experiment opened doors for engaging non-listeners in ways they liked.”

It is exciting to see how a small idea or hypothesis can come together fairly quickly and show  promising results and perhaps more importantly, expand our learning. We obviously have more work to do, but it is great to see that this new way of reaching out and building stories is gaining recognition.


We look forwarding to testing this further!

1 comment:

  1. My life is beautiful thanks to you, Mein Helfer. Lord Jesus in my life as a candle light in the darkness. You showed me the meaning of faith with your words. I know that even when I cried all day thinking about how to recover, you were not sleeping, you were dear to me. I contacted the herbal center Dr Itua, who lived in West Africa. A friend of mine here in Hamburg is also from Africa. She told me about African herbs but I was nervous. I am very afraid when it comes to Africa because I heard many terrible things about them because of my Christianity. god for direction, take a bold step and get in touch with him in the email and then move to WhatsApp, he asked me if I can come for treatment or I want a delivery, I told him I wanted to know him I buy ticket in 2 ways to Africa To meet Dr. Itua, I went there and I was speechless from the people I saw there. Patent, sick people. Itua is a god sent to the world, I told my pastor about what I am doing, Pastor Bill Scheer. We have a real battle beautifully with Spirit and Flesh. Adoration that same night. He prayed for me and asked me to lead. I spent 2 weeks and 2 days in Africa at Dr Itua Herbal Home. After the treatment, he asked me to meet his nurse for the HIV test when I did it. It was negative, I asked my friend to take me to another nearby hospital when I arrived, it was negative. I was overwhite with the result, but happy inside of me. We went with Dr. Itua, I thank him but I explain that I do not have enough to show him my appreciation, that he understands my situation, but I promise that he will testify about his good work. Thank God for my dear friend, Emma, I know I could be reading this now, I want to thank you. And many thanks to Dr. Itua Herbal Center. He gave me his calendar that I put on my wall in my house. Dr. Itua can also cure the following diseases ... Cancer, HIV, Herpes, Hepatitis B, Inflammatory Liver, Diabetis, Bladder Cancer,Colorectal Cancer,HPV,Breast Cancer,Kidney Cancer,Prostate Cancer,Leukemia,Lun,Fribroid,Infertility,Parkinson's disease,Inflammatory bowel disease ,Fibromyalgia, recover your ex. You can contact him by email or whatsapp, @ .. drituaherbalcenter@gmail.com, phone number .. + 2348149277967 .. He is a good doctor, talk to him kindly. I'm sure he will also listen to you.

    ReplyDelete